The Coca-Cola Ad You’ve Never Seen

January 29, 2022

Hey, have you seen the latest Coca-Cola Olympics ads? The soda behemoth is trying to emphasize its commitment to sustainability these days, so a common theme is attempts to recycle an empty bottle—two old men racing down the sidewalk, feet flying up behind them as though on skates, trying to be the first to pick one up and hand it to a woman emptying the recycling bins; a waiter, pirouetting around the room as if ice dancing, scooping one up and twirling over to the receptacle, a janitor sweeping one across the office before depositing it with a slapshot. They’re clever little ads—as well they should be, with all the money Coca-Cola’s paying for the privilege of slapping an Olympic theme on them.

Odds are good you haven’t seen them, though. That’s because they’re Mandarin-language ads made exclusively for the Chinese market—the only market, the company told the Wall Street Journal this week, in which Coke is running an Olympics ad campaign this year.

Read the full article: https://thedispatch.com/p/the-coca-cola-ad-youve-never-seen