Why Are China’s Consumers Threatening to Boycott H&M and Other Brands?

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March 25, 2021

H&M faces a boycott. Tommy Hilfiger, Adidas, Nike, Converse and Calvin Klein have lost their brand ambassadors. Burberry has had to give up an online video game partnership.

Western brands are suddenly feeling the wrath of the Chinese consumer, the very shoppers who for years have clamored for their products and paid them vast amounts of money. Egged on by the ruling Communist Party, Chinese online activists are punishing foreign companies who have joined a call to avoid using cotton produced in the Chinese region of Xinjiang, where the authorities are waging a broad campaign of repression against ethnic minorities.

Read the full article: https://www.nytimes.com/2021/03/25/business/china-boycott-hm.html

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